Wednesday, January 18, 2012

Fashion Graduates set to shine at LMFF 2012

The LMFF National Graduate Showcase presented by Sportsgirl returns for its fourth year in 2012 featuring an impressive line-up of graduate designers from across the country.

Following submissions of their final year folios, an industry panel including Graeme Lewsey – LMFF CEO and Elle Roseby – Sportsgirl CEO reviewed a record number of entries as they faced the difficult decision of selecting the top 12 graduates to appear on the highly coveted LMFF runway.  Below are the finalists who will be presenting their work under the guidance and support of industry mentors.

Courtney White – University of Technology Sydney, NSW

Stephanie McPherson – Royal Melbourne Institute of Technology, VIC

Amelia Agosta – Royal Melbourne Institute of Technology, VIC

Ju Young.Seo – Royal Melbourne Institute of Technology, VIC

Laura HuiShan Li – Royal Melbourne Institute of Technology, VIC

Rica Hardian – Royal Melbourne Institute of Technology, VIC

Chris Ran Lin – Royal Melbourne Institute of Technology, VIC

Tayler Ainley -  Curtain University, WA

Sally Edwards – Queensland University of Technology, QLD

Anna Langdon - Sydney Institute of Tafe, NSW

Natalia Grzybowski - University of Technology Sydney, NSW

Anisha Bhoyro - Royal Melbourne Institute of Technology, VIC

Graduates and guests looking through the collections that will grace the LMFF runway in March.

The twelve finalists with Graeme Lewsey, CEO LMFF and Elle Roseby, CEO Sportsgirl

A special thank you to Concrete Blonde for providing the venue and their wonderful head chef, Ian Oakes for the delicious food.

The highly anticipated LMFF National Graduate Showcase will be held on Tuesday March 13 at 6.30pm at Peninsula, Central Pier, Docklands.

Tickets on sale now through Ticketek.

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Wednesday, January 18, 2012

LMFF Studio Visit – Flannel

On a trip to WA earlier this year, LMFF were lucky enough to catch up with Kristy and John from Flannel at their new space in a converted chapel. The space is as light and airy as a Flannel collection and we couldn’t help but get excited for the cooler months ahead as we took a look at their autumn/winter 2012 collection.

Thank you for showing us around your anjelic studio. Visit Flannel.

Photos by Britt Singleton.

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Thursday, December 15, 2011

LMFF Studio Visit – Fenella Peacock

Fenella peacock greets us at her beautiful store, Nells Emporium, on a bright sunny Perth day and welcomes us inside for some deliciousness (of the fashion & food variety)!  Packed with whimsical jewelleryand floaty frocks just made for escapism, Nells is a little slice of heaven for foodies and fashionistas alike. We recommend a silk Fenella Peacock dress for a breezy getaway and a tall glass of nell’s homemade lemonade with your lunch!

A big thank you to Fenella for welcoming LMFF to getaway and share your beautiful surrounds. Visit Fenella Peacock.

More studio visits to come on the LMFF blog.

Post courtesy  of Brittany Singleton.

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Monday, December 05, 2011

LMFF 2012 Campaign

The Festival adopts a fresh and vibrant approach to the campaign for 2012. Embodying the Festival’s new energised spirit and direction, the campaign has an all-embracing quality to it with a strong sense of community.  The campaign features a line-up of individuals each involved for their independent sense of style, intriguing lifestyle pursuits and relationship with the Festival.

Internationally acclaimed Australian models Myf Shepherd, Nicole Trunfio and Alexandra Agoston headline the campaign alongside “Friends of the Festival” artist Vincent Fantauzzo, Principal Dancer for The Australian Ballet Andrew Killian, Restaurateur Sharon van Haandel, blogger, personal shopper and stylist Micah Gianneli, DJ/Producer Andy Murphy and Radio Journalist and Newsreader Lauren Brain.

Supporting the still imagery is a rich series of induvidual videos used to profile our friends – look out for the release of these videos in the coming months.

Alex (below) wears Aurelio Costarella jacket & pant, Mimco clutch.

Andrew (below) wears Calibre jacket, Vanishing Elephant t-shirt, own pant.

Andy (below) wears Calibre blazer under own trench.

Lauren (below) wears Kuwaii dress, Gorman belts, own jewellery.

Micah (below) wears Alex Perry dress, own vest.

Myf (below) wears Manning Cartell jacket, Alice McCall dress.

Nicole (below) wears Carl Kapp dress.

Sharon (below) wears Thurley jacket, own pants.

Vincent (below) wears Calibre blazer, own top and pant.

Make-up direction from Rae Morris for L’Oréal Paris, Photography by Adrian Mesko & Jordan Graeme, Art direction and production by Paper Stone Scissors.

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Friday, December 02, 2011

LMFF 2012 – Campaign Launch Party

Last night over 300 of Melbournes most fashionable turned up to party and celebrate the new campaign direction for the 2012 Festival.  The 2012 campaign puts everyday consumers in the heart and soul of it and is geared to profile our talented designers and support Australia’s diverse retail environment. Guests made the most of the Party Pod photobooth and literally put themselves into the campaign frame to make for some fabulous snaps! Below is just a taste of the fun and frivolity from the photobooth!

Thanks Party Pod! To see a whole lot more visit and tag yourself on the Party Pod Facebook page http://www.facebook.com/PartyPodHire.

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Friday, November 25, 2011

Behind the Scenes – LMFF Campaign Shoot 2012

Who said that shooting a campaign was all work and no play? At our 2012 Campaign Shoot, we got busy capturing the essence of our Friends of Festival, but not after some mischief making, light-hearted laughs and lots of coffee. Hair and Make-up teams from  L’Oréal Paris enhanced their natural beauty and then it was Lights, Camera, Action! Here is a sneak peak at what we got up to…Can you guess who our Friends of Festival campaign stars are?

The full campaign will be revealed on December 1st and we can’t wait to share it with you.

Photography courtesy of Woodrow.

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Friday, November 04, 2011

LMFF Studio Visit – LIFEwithBIRD

Bridget and Nick, the team behind LIFEwithBIRD, greet us at the top of the staircase that leads up into their loft-style Abbotsford studio space.  With white walls and glistening wood floors, the LIFEwithBIRD team is spread out across a spacious studio, scattered with art books, trinkets and treasures.  As we explore their space, they let us in on the development of the new collection, and let us know what’s exciting in their world right now.

Thank you Bridget and Nick for showing us around your beautiful studio. Visit LIFEwithBIRD.

Photos by Britt Singleton.

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Thursday, October 27, 2011

Trend Edit – Summer Shopping

We take a look at Australian designer collections to bring you some of the loveliest trends available in store now.  This is a new feature on the LMFF blog to inspire and help you seek out the most covetable items from our talented designers to add to your shopping list.  Let us know what you think and what you would like to see covered in future trend edits.

Have fun with colour in unlikely block combos this summer.  Tangerine, acid lime and cobalt will give your wardrobe a wakeup call with their lively hues.  Be bold and pair this look back with strong eye colours in blues, greens and pinks.

1. Karla Spetic www.karlaspetic.com
2. Karla Spetic www.karlaspetic.com
3. Josh Goot www.joshgoot.com
4. Dhini www.dhinicouture.com
5. Manning Cartell www.manningcartell.com
6. Mimco www.mimco.com.au
7. Steve Madden www.stevemadden.com.au
8. L’Oréal Paris Infallible Eyeshadow www.loreal.com.au
9. Sportsgirl www.sportsgirl.com.au

Leave the coat at home, now is the time to sparkle and shine with metallic fabrics designed to  speak for themselves under city skylines.  Dresses are embellished with sequins and sure to shine just in time for the party season.  Finish the look with statement metallic accessories, the perfect heel and lashings of mascara for full effect.

1. Yeojin Bae www.yeojinbae.com
2. ELLERY www.elleryland.com
3. Thurley www.thurley.com.au
4. Rachel Gilbert www.rachelgilbert.com
 5. Dhini www.dhinicouture.com
6. Mimco www.mimco.com.au
7. L’Oréal Paris Lash Architect 4D Mascara www.loreal.com.au
8. Mimco www.mimco.com.au
9. Nine West www.ninewest.com.au

Not just for the cooler months, leather is sticking around for summer by ditching its favourite shade of black to embrace lighter hues of nude, rust and tan.  Perfectly transformed into soft jackets, structured tops and short shorts, leather is here to stay for summer and one to wear year round.

1. camilla and marc  www.camillaandmarc.com
2. ELLERY www.elleryland.com
3. Gary Bigeni www.garybigeni.com
4. Flannel www.flannel.com.au
5. Mimco www.mimco.com.au
6. Mimco www.mimco.com.au
7. Gorman www.gormanshop.com.au
8. Mimco www.mimco.com.au
9. Gorman www.gormanshop.com.au

This is the colour of the season so inject some vibrant red into your summer wardrobe.   This colour packs a punch so wear it with confidence!  If the full red look isn’t your thing, why not hunt out the perfect shade for your lips and prepare to get noticed!

1. Yeojin Bae www.yeojinbae.com
2. Carl Kapp www.carlkapp.com
3. camilla and marc www.camillaandmarc.com
4. Flannel www.flannel.com.au
5. Josh Goot www.joshgoot.com
6. L’Oréal Paris Infallible Le Rouge Lipstick www.loreal.com.au
7. Sportsgirl www.sportsgirl.com.au
8. Mimco www.mimco.com.au
9. Nine West www.ninewest.com.au
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Thursday, October 27, 2011

LMFF Studio Visit – Aurelio Costarella

Aurelio Costarella’s space in North Perth is a hive of activity on the day we stop by for a Studio Visit.  Bridal fittings, shoppers browsing through his store, Post Emporium, and the team working in the studio to bring the next collection to life.  On this bright, sunny day, light streams through the window and brings the multicoloured silks of Aurelio’s collection to life on the racks – it’s a rich mix of silk, leather and marabou feather.  While clients try on dress after dress, we explore his store and studio space stacked to the rafters with treasures like scented candles and precious jewellery.

Thank’s to Aurelio for looking after us in Perth.  Visit Aurelio Costarella.

Photos by Britt Singleton.

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Friday, September 30, 2011

Get Your Toes Out with Nine West

Daylight saving starts this weekend which we think is a perfect reason to re-evaluate your summer shoe wardrobe.  As the days get longer embrace candy coloured hues, easy stying from chunky wedge espadrilles and colour block platforms for to breathe new life into your summer wardrobe.

SPECIAL OFFER!  This weekend get 20% off at Nine West! Four days only, Thursday September 29 – Sunday October 2, 2011. Visit the website for details ninewest.com.au.


From top to bottom:

1. Blanca, RRP$159.00

2. Braxton, RRP$159.00

3. Tali, RRP$149.00

4. Stylin, RRP$159.00

For more, visit ninewest.com.au.

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Friday, September 30, 2011

LMFF heads to Perth

LMFF often travels around Australia to visit designers and had the perfect opportunity to head to Perth earlier this month and attend the Perth Fashion Festival (PFF). We were impressed with the latest collections and even found some fresh new talent to hopefully present at LMFF in the future.  From standalone shows with Australian designers like Yeojin Bae and Magdalena Velevska, through to WA designer group shows featuring Perth locals like Garth Cook, Ae’lkemi and S2, PFF dished out a dazzling array of Spring Summer fashion to tempt the senses.

One of the highlights of the week was catching up with Perth local and Curtin University fashion graduate Celene Bridge.  Celene was featured at LMFF in 2011 as part of the Graduate Showcase presented by Sportsgirl and it was great to see her latest work on show in WA.  Her collection, a fusion of tradition and fantasy, was mesmerizing.  From snarling faux-fur bags to silk dresses that moved in liquid motion, it was a beautiful display of unrestricted creative spirit.  We can’t wait to see what Celene does next.

A huge thank you to the team at PFF for looking after us!

Photography by Britt Singleton.

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