Monday, May 14, 2012

WIN – Melbourne to Milan – Now Boarding

We love a good excuse to go shopping, and Melbourne Central give us even more incentive with their latest promotion. Spend $20 or more at any Melbourne Central store from now until Sunday 24 June for your chance to win a trip to the worlds most fashionable destinations – London, Paris and Milan. You can also win hundreds of instant prizes and a weekly $500 Melbourne Central wardrobe!

Simply spend $20 or more, recieve your boarding pass and unique barcode, take this to a digital check in kiosk located adjacent to the Shot Tower Square or on Level 2 next to the Dining Hall and enter the draw to win!

For terms and conditions and to find out more visit melbournecentral.com.au.

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    Friday, May 11, 2012

    LMFF responds to MBFWA Date Announcement

    Today IMG, organisers of Mercedez-Benz Fashion Week Australia (MBFWA) released news to move its event to March, a time that LMFF normally occupies in the fashion calendar.  Please see our response below.

    L’ORÉAL MELBOURNE FASHION FESTIVAL’S RESPONSE TO IMG’S ANNOUNCEMENT TODAY REGARDING 2013 DATE CHANGES

    Graeme Lewsey, CEO, L’Oréal Melbourne Fashion Festival says;

    “The L’Oréal Melbourne Fashion Festival (LMFF) is a not-for-profit organisation that has serviced the Australian fashion industry for 16 years and continues to reinvest into the industry to deliver outcomes for Australian designers, stimulate retail sales and importantly provide unparalleled experiences for consumers. It is a nationally significant event that has successfully occupied the March period for 10 years in Melbourne.  We are therefore disappointed that IMG would move its event to the same time, potentially compromising the Australian fashion industry”.

    “LMFF firmly believes there is enough room in the calendar year for IMG’s business to flourish elsewhere. In this instance we will continue to work with our industry to deliver the best possible outcome for our Australian designers, retailers, media and consumers. LMFF has an outstanding track record of showcasing and selling clothes to consumers, the timing of which has always been key to that success.”

    “Dividing designer and media attention does not make sense. We should be working together to strengthen Australian fashion on the world stage which is what it’s all about.”

    -ENDS-

    For more information, please contact Brooke Shell at AMPR:
    +61 3 9428 2288 brooke@ampr.com.au

    Thank you for all your support, provisionally LMFF released dates for March 21 – 28, 2013.  Share your thoughts on Twitter @LMFF.

    Photo Lucas Dawson Photography

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    Monday, May 07, 2012

    Susie Bubble – Tips for Bloggers

    Thanks to the kids at Portable, LMFF headed along to hear the lovely Susannah Lau (better known as Susie Bubble from stylebubble.co.uk) share her experiences as one of the world’s most influential fashion and personal style bloggers.  We all acknowledge that bloggers have become an integral part of any marketing strategy and have compiled the top ten tips to help up and coming bloggers make their mark.

    Susie says…

    1. Rise above the clutter – you need to find your niche and standout from the pack.

    2. Story is even more important that timing, it is be better to have a story worth telling than race to get something up first.

    3. Understand your motivations for blogging.

    4. Ask yourself ‘what does your blog stand for‘ and think about how it may be perceived.

    5. Think about how you may want to integrate brands into your blog.

    6. Content is king – make sure you take charge over the editorial content and find your own voice.

    7. Utilise other brands to create useful content for yourself and the brands you work with.

    8. Learn to be a spokesperson for a brand – you have the potential to be their megaphone and amplify their message.

    9. Remember “Bloggers are not the future of fashion magazines, they are the future of fashion branding” – AdWeek 2011.

    10. Once established, consider moving your blog from online to offline and build real life experiences such as in store appearances, editorial styling, curating and more.

    Photo by Candice Lake for vogue.com.au of Susie in Australia – wearing Lucas Nascimento jersey bomber jacket, Karen Walker cap, Magdalena Velevska dress, Nike Gyakusou trainers, Boyy bag. Via stylebubble.co.uk.

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    Monday, May 07, 2012

    Christopher Esber wows again at MBFWA

    Christopher Esber wowed the fashion pack again at last weeks MBFWA, his next milestone after winning the 2012 LMFF National Designer Award. His presentation set against a panelled mirror backdrop embodied a modern take on tailored feminine dressing through the marriage of textile and cut.  His ability to create unique shapes with unexpected fabrics have become qualities of Esber’s signature style.

    His spring/summer 2012/13 collection embraced a palette of cornflower blue, powder blue, violet, white, charcoal and black and featured oversized tunics (with surprising exposed backs), sheers, tailored trousers, front-skirt splits and a touch of leather.  Christopher Esber also made his first exploration into menswear presenting a capsule collection as part of his broader collection. See shots from the runway below.

    Esber won the 2012 LMFF National Designer Award supported by Tiffany & Co. and The Weekend Australian Magazine recieving a highly sought after prize pool including a custom designed trophy by Tiffany & Co., a cash prize of $10,000 from KPMG, financial and investment advisory services from KPMG, legal services courtesy of Middletons, a pop-up store in Westfield Doncaster, advertising support in The Weekend Australian Magazine and a 12 month commercial subscription to EDITD.  See pictures from the 2012 LMFF National Designer Award HERE.

    Applications for the 2013 LMFF National Designer Award open later this year. Sign up to the LMFF newsletter ‘Swingtag‘ to be the first to hear when applications open.

    christopheresber.com.au

    Photos by Lucas Dawson Photography

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    Thursday, April 26, 2012

    LMFF’s Ultimate Autumn/Winter 2012 Trend Edit

    Now that autumn is upon us we have been seeking out fresh wardrobe inspiration, and what better place to start finding it then the LMFF runway!  Below we have put together mega edit of the best trends as seen on the LMFF runway to get us through the cooler seasons – all looks are available in store right now.  To review all the runway videos, images and to find your nearest stockist, visit lmff.com/shoptherunway and winter proof your wardrobe today.

    PASTELS & SORBET

    The pretty pastels and sweet sorbet palettes that emerged strongly in spring/summer have found their way into the autumn/winter collections as we couldn’t be happier.  As the temperature drops, thank goodness these warm palettes will stick around to brighten grey days.


    L-R – Kate Sylvester, Lisa Ho, Camilla & Marc, Christopher Esber, Something Else

    COBALT BLUE

    Blue is definitely a dominant colour for autumn/winter, appearing in different guises through so many Australian designer ranges on the runway.  The best thing about this shade of blue is it suits pretty much everyone and will provide a punchy lift to your winter wardrobe.


    L-R – Jac & Jack, Gary Bigeni, Dion Lee, Jack London, Something Else

    PRINTS

    Prints are IT right now.  Matching or clashing, in every garment style, in a range of prints from landscapes, florals and digital, you can’t escape 2012 without being seduced by the bold fun of it all.


    L-R – Karen Walker, Bianca Spender, Jolet, LIFEwithBIRD, Manning Cartell


    L-R -  Leonard Street, White Suede, Dion Lee, Lisa Ho, Romance Was Born

    SHEERS

    Sheer fabrics cast a romantic spell accross the most elegant collections this season. Ideal for both day and night, modern sheer paneled garments reveal just enough to captivate the imagination.


    L-R – Nicola Finetti, Bianca Spender, Toni Maticevski, Kirrily Johnston

    LACE

    Lace is a perennial player in fashion and this year reemerges with a vengeance to articulate an ultra-femme appeal in both day and eveningwear.


    L-R – Lover, Rodeo Show, Shona Joy, Collette Dinnigan, Nevenka

    LEATHER

    It’s fair to say the fashion pack tend to get slightly obsessed with a certain fabrication every so often, and right now, leather is having it’s ‘moment’. It’s rockin’, it’s cool, it’s sexy – if you haven’t embraced your own leather moment just yet, we suspect it’s only a matter of time.


    L-R – Aurelio Costarella, Jolet, Flannel, Gary Bigeni (top), Ellery (bottom)

    THE CROP PANT

    The crop pant is the definitive pant style of the season and can be worn with flats for a chic casual look, or with heels for the office. It also a sexy evening alternative and versitile enough to be worn in any fabrication, colour or print.  We love this flattering transeasonal style.


    L-R – Magdalena Velevska, Therese Rawsthorne, Dion Lee, Arthur Galan AG, bassike

    COATS

    This season a stunning winter coat should be your main seasonal statement. A costly item, but think of the cost per wear, it is a true investment that will make your winter a warm and happy one. Our clever Australian designers know exactly what weight and features you need to get you through the coming seasons.


    L-R – Collette Dinnigan, Jolet, Morrison, Arthur Galan AG


    L-R - Carl Kapp, Ellery, Karen Walker

    What a lovely winter it will be.  All styles are available in store now.  To review runway videos, images and to find your nearest stockist, visit lmff.com/shoptherunway today.

    Images by Lucas Dawson Photography.

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    Thursday, April 26, 2012

    Bare legs be gone

    Taking inspiration from the runway and our partner Voodoo Hosiery’s awesome supply of tights, we have picked five key hosiery looks to keep you snug and stylish this winter.

    LAVISH OPAQUE – We can’t go past inky full opaque tights, a wardrobe staple that will keep you warm and looking totally sophisticated this winter as seen on the runway paired with this gorgeous leather sleeve zip front coat by Arthur Galan AG.  Shop The Runway now to get the look.

    SEMI OPAQUE – A lighter way to wear black,  this chic and practical style with varying levels of sheerness provide a lean line with a hint of sexy – perfect for partying as seen worn throughout the Megan Park collection.  Shop The Runway now to get the look.

    SOCK IT TO ME – Totally opaque knee highs are a fun way to wear hosiery in that in-between weather, try slouching them down as seen paired with this pretty Parisenne Power dress by Nevenka on the LMFF runway. Shop the Runway to get the look now.

    SHEER ELEGANCE – Get ladylike with the old-Hollywood style elegant sheer stocking this winter.  Pair with patent heels and your favourite LBD for best effect, as seen in the Dita Von Teese Muse collection available at David Jones. Shop the Runway now to get the look.

    TWILIGHT BLUE – Try a new hue with this luxe shade of blue seen on the Independant Runway partnered with this gorgeous Trompe L’oeil Silk Dress by Garth Cook.  Navy is complementary for all skin tones so have some fun and dare to wear blue this winter. Shop the Runway now to get the look.

    Follow Voodoo on Twitter for the latest looks and inspiration for winter, twitter.com/voodoohosiery or visit their website to find your nearest stockist and shop the range voodoohosiery.com.au.

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    Tuesday, April 24, 2012

    Snap Happy with Nikon

    Our friends at Nikon were kind enough to loan us a couple of spunky new cameras from their Nikon 1 range to play with during LMFF.  We thought who better to give this little beauty a run around but Melbourne raised painter, Friend of the Festival and creative character, Vincent Fantauzzo.

    “The camera was really fun, stylish and easy to use – it got more comments than any of the clothes I was wearing.” – Vincent Fantauzzo.

    Its stand out design makes it the perfect accessory for any fashionable shooter.  Vincent kept the Nikon 1 V1 with 35 mm zoon lens and detachable flash at his side throughout Festival week.  Below are just a few of the best moments captured by him at the electric and energetic Von Follies by Dita von Teese for Target show.


    The Nikon 1 V1 offers portable power and incredible speed in a ground-breaking design.  With unique shooting modes, brilliant low-light performance and a high-resolution electronic viewfinder, it boasts all you need to capture standout stills and movies. Visit nikon.com.au for more information and propel your photography forward in ways you could never have imagined.

    Images by Vincent Fantauzzo shot with the Nikon 1 V1

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    Monday, April 23, 2012

    WGSN business insights from LMFF 2012

    Missed the LMFF Business Series? Our friends at WGSN – the leading online fashion trend-analysis and research service have compiled a report summarising the series that explored specific local challenges affecting the Australian fashion industry in a global context.

    DOWNLOAD THE REPORT FOR FREE NOW

    Speakers supported the idea that there are solutions and opportunities if retailers and suppliers know where to look for them. But it is clear the road ahead is not an easy one and fundamental changes of approach are required. So just what are the core issues and what do local businesses need to do to addresses them?

    This is a must read for any Australian fashion business so if you didn’t make it along the LMFF Business Series last month, be sure to catch up on valuable insights by registering your details to download the full report for FREE at http://love.wgsn.com/lmffbusiness.

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    Thursday, April 12, 2012

    The Textile & Fashion Hub Open Day

    We explored the amazing new Textile & Fashion Hub, fashioned to create an environment for design driven entrepreneurs to thrive, learn, connect and collaborate through a state of the art sampling production and innovative design network.  This initiative is a collaboration between the Australian Government/AusIndustry, Kangan Institute and TFIA aims to help businesses grow and explore with confidence and originality – we like that a lot!

    Access the light filled manufacturing space located at the Kangan Institute campus Building F, 85 Cremorne Street, Richmond, Victoria

    Use leading edge equipment, production room, resource library, CAD room, seminar rooms with touch screens, meeting rooms and showrooms.

    Attend any programs on Digital Mondays, Business Tuesdays, Artisan Wednesdays, Manufacturing Thursdays or Innovation Fridays.

    Receive assistance with your preproduction and sourcing requirements.

    Graeme Lewsey and Yolanda Finch from the LMFF team explore the facility. The space gives you the opportunity to network with like minded people through the Hub Cluster program.

    Register and learn more about the Textile & Fashion Hub visit tfia.com.au.

    Photography by Johannes Wosilat.

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    Thursday, March 29, 2012

    Shop the LMFF Runway long after the show

    The 2012 Festival is over, however it doesn’t mean you can’t find inspiration from the runway right now.  Relive all the video and image highlights on the LMFF website with ‘Shop the Runway‘, a new tool designed to help you find where to buy the looks you love from the runway long after the show.  Check it out now to so you can start shopping your favourite autumn/winter looks for the cooler season to come.

    See it…

    Saw a look you loved on the runway? Perhaps you went to LPR 5 presented by Cosmopolitan and fell in love with one of the looks, but can’t remember who the designer was. Simply head to the LMFF website and ‘Shop by Event’, review the runway video highlights and browse all the designers featured in the show.

    Find it…

    After browsing the designers you find who had the look you love. For LPR 5 we loved Joveeba’s light-hearted reinterpretations of classic shapes and a bohemian spirit on the runway.

    Buy it…

    Once you have found the perfect look, scroll down to the end of the designer page, enter your postcode, and locate your nearest stockist.  Many designers are available to buy online right away at Westfield.com.au, including Joveeba.

    What are you waiting for? Find all the autumn/winter fashion inspiration you need to start shopping the new season looks at www.lmff.com.au/shoptherunway.

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    Tuesday, March 27, 2012

    Last few days to discover the LMFF Cultural Program

    Spend the last few days of March being inspired by the many things going on as part of LMFF’s Cultural Program. To view the full cultural program and explore the many free and ticketed events, visit lmff.com.au/culturalprogram.

    While the L’Oreal Paris Runways are still fresh in your mind make sure you take your inspiration to class – at Thread Den. These ladies of North Melbourne will have you in a sewing class a whipping up your own designs in no time at all. With classes that range from the very beginners to the very advanced you are bound to find your creative outlet here.

    This years Cultural Program has had quite a focus on collaboration so while you may spend the last few days catching the amazing Windows By Design displays that are dotted throughout the city.  Make sure you also swing by Pieces of Eight Gallery to see  Cosmic Artefacts a window collaboration between designer Alexi Freeman and Tessa Blazey – amazing.

    Finally, to the end a fantastic month of discovering fashion in our city, head to Cremorne for the unveiling of The Textile and Fashion Hub. The Textile and Fashion Hub is a collaboration between AusIndustry, the Council of Textile and Fashion Industries of Australia and Kangan Institute, and is the new ground zero for all things fashionable and there will be workshops and demonstrations all day. We can’t wait to explore it.

    To view the full cultural program visit lmff.com.au/culturalprogram.

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