The office of LMFF’s publicity consultancy AMPR is on fire and any wonder, with a tiny bit over a week to go and so many things to do, the publicity team has moved into over-drive. Publicity stories to finalise, ticket allocation and accreditation to finish, fashion shoots to be completed, important overseas guests to be interviewed, who will be sitting front row- ohhhhh and who will be relegated to 2nd row or worse still, 3rd or 4th? Horrors!!! Who is more important than whom? Which celebs have to be dressed, hair and make-up done – (wish AMPR could be ‘fixed up’ hardly a chance to change socks and jocks around here!). The requests come flooding in from those wishing to be seated, “don’t you know who I am?”, or “I am an important fashion magazine person etc. The adrenalin is pumping and the stress is mounting, but hey, who is complaining? We wouldn’t wish it any other way, or would we?
Thanks to Ann Morrison from AMPR for this blog entry and insight into the world of PR.
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I am over excited about the loreal Melbourne fashion fest. It truly defines the innovation of Australian fashion industry. I am all eyes to see the collection of Collette. I sure don’t wanna miss the marvels of his outfits, as the models parade the ramp.
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