If you haven’t yet heard the news Grant Pearce, has been appointed the Creative Director of LMFF starting July 15.
As Condé Nast Publications’ Asia Pacific Editorial Director GQ, Grant has held esteemed positions in this fashion publishing house; responsible for many of the world’s celebrated magazines including Vogue Australia and GQ Magazine.
We are all very exicted to say the least and can’t wait until Grant is in the office! Until then we thought that you should have the opportunity to get to know him so we held a little ‘get to know you session’ while he was in Melbourne recently.
What is the most exciting aspect of coming to Melbourne with LMFF?
LMFF is one of the most unique Festivals in the world not only because it is a consumer driven event but unlike any other ‘Festival’ it’s focus is fashion. LMFF has been responsible for introducing Australian fashion to the public in a positive, exciting and accessible manner, nurturing new local talent, supporting retail at the ground level and developing a Business Seminar directed at the Australian fashion industry that is second to none. I am seriously attracted by the professional reputation LMFF has gained and believe it is a new and exciting challenge to take the Festival to the next level.
How does the Australian fashion industry compare to that of the rest of the world?
What I love about the Australian fashion industry is how it has developed an individual identity that has been recognised both locally and internationally. Having been a part of the industry for more that 25 years it has been amazing to have watched careers such as Collette Dinnigan, Martin Grant, Scanlan and Theodore, Calibre, AG, Zimmerman and so many more create a very strong niche in the market along with a confident and sophisticated signature that has gone from strength to strength. Also, what I have seen emerge is an industry that has become focused on success in Australia rather than always making International comparisons. I think it takes leaving the country to recognise how important the business in Australia IS to Australia.
What excites you most about LMFF and what does the future hold?
LMFF is one of the most unique Festivals in the world not only because of its content but its standard. I am very excited to take LMFF to the next stage of its journey and explore some of the commercial opportunities as well as promoting it on a global stage.
The future of the Festival lies in the hands of industry and ultimately the consumer. I am looking at embracing all we have to offer in Australia not only in the fashion industry but creative talent on numerous levels. In combining these skills and providing new opportunities within the global fashion network I believe we can propel LMFF well into the future.
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