FASHION THAT FITS

We are very proud of our efforts to lead an industry discussion that confronts, challenges and congregates the Australia fashion industry. Last night LMFF hosted a gathering of representatives from all aspects of the Australian fashion industry. The forum focused on body image and the way it affects the Australian industry and consumers.

A panel representing industry experts in retail, media and the broader fashion community discussed the continuing challenge to create a unified approach to promote positive body image in Australia. The panelists included:

Karen Webster – Festival Director, L’Oréal Melbourne Fashion Festival

Sarah Oakes – Editor, Cleo Magazine

Prue Thomas – Strategic Brand Manager, Sportsgirl

Matthew Anderson – Director/Melbourne Manager, Chadwick Management

Naomi Crafti – Community Development/Education Officer, Eating Disorders Foundation Victoria

The discussion was lead by Gorgi Coghlan from Network Ten’s The Circle and took place at ACMI (Australian Centre for the Moving Image) in Melbourne.

The forum was based on a simple premise: perceptions and issues around body image impact on us all and can be proactively addressed for the benefit of business and consumers alike. And we think we did just that. Key outcomes of the gathering included looking at the next steps we can all take to identify our responsibilities around the issue. We also ensured that we celebrated what positive initiatives individuals and businesses were taking and how we can follow their lead.

LMFF would like to thank all the participants of the forum including the panelist and host Gorgi Coghlan. LMFF’s Body Image Forum could not have been hosted without the support of the Victorian Government.

2 Responses to “FASHION THAT FITS”

  1. Michelle Farrar-Eagles says:

    Fabulous initiative LMFF. This is an area that I am incredibly passionate about working with men and women of all different ages, shapes and sizes every day, it breaks my hearts to see so many men and women have such negative perceptions of their bodies. Look forward to hearing more about it!

  2. Susan Carlucci says:

    I have been in the beauty and fashion business for 25 years. I think this topic is critical to profile as education is certainly needed around the REAL beauty that we all have. Media and the celebrity culture have taken over and really caused terrible distress among people as they try to benchmark themselves towards this fakeness. I am an image and wardrobe consultant in Toronto and I work on showing people how they embrace and celebrate who they are. Susan

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