This week, LMFF were lucky enough to catch up with the lovely Dainy Sawatzky of Melbourne brand, BODY. Touching base with Dainy at her High Street offices gave us the chance to take a sneak peek at the Spring/Summer 2010 range for BODY by Dainy Sawatzky and see up close and personal some of the special little touches that Dainy incorporates into the ranges. See below for a preview of what’s to come for BODY in the coming months – a delicate balance of lilac, greys and eye popping chatreuse.
Creator of BODY, Dainy Sawatzky and LMFF Creative & Production Advisor, Yolanda Finch at BODY HQ.
Dainy got us up to speed with all the developments of the BODY brand, including the impending launch of the ‘elements‘ range, incorporating lounge, yoga and casualwear to complement the core of the existing range.
We were also lucky enough to be let in on the back-story of the sweet printed silks in the Spring/Summer range. All of the prints were developed directly from the drawings of Dainy’s four year old daughter, who will certainly treasure these pieces when she’s old enough to really understand!
To find out more about BODY and the new elements range, head to www.body.com.au
Author: Britt Singleton, Designer & Creative Liaison
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