On a trip to WA earlier this year, LMFF were lucky enough to catch up with Kristy and John from Flannel at their new space in a converted chapel. The space is as light and airy as a Flannel collection and we couldn’t help but get excited for the cooler months ahead as we took a look at their autumn/winter 2012 collection.
Thank you for showing us around your anjelic studio. Visit Flannel.
Photos by Britt Singleton.
Fenella peacock greets us at her beautiful store, Nells Emporium, on a bright sunny Perth day and welcomes us inside for some deliciousness (of the fashion & food variety)! Packed with whimsical jewelleryand floaty frocks just made for escapism, Nells is a little slice of heaven for foodies and fashionistas alike. We recommend a silk Fenella Peacock dress for a breezy getaway and a tall glass of nell’s homemade lemonade with your lunch!
A big thank you to Fenella for welcoming LMFF to getaway and share your beautiful surrounds. Visit Fenella Peacock.
More studio visits to come on the LMFF blog.
Post courtesy of Brittany Singleton.
Who said that shooting a campaign was all work and no play? At our 2012 Campaign Shoot, we got busy capturing the essence of our Friends of Festival, but not after some mischief making, light-hearted laughs and lots of coffee. Hair and Make-up teams from L’Oréal Paris enhanced their natural beauty and then it was Lights, Camera, Action! Here is a sneak peak at what we got up to…Can you guess who our Friends of Festival campaign stars are?
The full campaign will be revealed on December 1st and we can’t wait to share it with you.
Photography courtesy of Woodrow.
The Limedrop duo, Nathan & Clea, welcome us into their Fitzroy studio space on a cool Melbourne day and the cherry blossoms dotted along the window sill instantly brighten the mood! The team show us around their studio where they work (alongside a small team of skilled and loyal interns) and catch us up on what’s happening in the world of Limedrop.
Thank’s Nathan & Clea for letting us hang in your studio – we love it! Visit Limedrop.
Photos by Britt Singleton
We’re welcomed to Rosemary Masic’s whitewashed Fitzroy studio space by her energetic puppy, Stella, who definitely rules the roost in this studio space. A light and airy space filled with colourful samples, embellished trims and bookshelves bursting with fashion magazines, the studio is a warm and inviting space where the Nevenka team develops the gypsy-luxe collections that have developed a cult following. While we catch up with Rosemary on all things Nevenka, Stella roams the room and investigates the visitors.
Big thanks to Rosemary (and Stella) for letting us snoop around your studio! Visit Nevenka.
Photos by Britt Singleton.
Gwendolynne Burkin welcomes us into her Fitzroy studio, which sits directly above her store space just off Brunswick street, with a warm smile and the offer of a cup of Milo. Bubbling over with ideas and excitement about some developments for the Gwendolynne label that are in the pipeline, Ms Burkin shows us around her studio – a treasure trove of beads, lace and heavenly trims. Hand-finished gowns hang from the ceiling, reflecting the cool winter light streaming through the windows.
Thank you very much Gwendolynne for letting us take a peek into your studio! Visit Gwendolynne.
…More Studio Visits to come on the LMFF blog.
Photography by Brittany Singleton.
Alex and Georgie Cleary of Alpha60 welcome us to their industrial Fitzroy loft-office on a chilly Melbourne afternoon as their team work on the development of their Winter 2012 collection. Just a stone’s throw from their Brunswick Street store, the Alpha60 team work in a vast open-plan space that functions as office, photographic studio, meeting place, sample room and more. We catch up with the guys and meet their zoo of Taxidermy friends, including a pair of magpies and a double-headed duck.
Huge thanks to Alex and Goergie for letting LMFF into your studio! More studio visits to come. Visit Alpha60.
Photos by Britt Singleton.
Since winning the 2011 LMFF Designer Award, Song for the Mute designers Lyna Ty and Melvin Tanaya have been going from strength to strength. They have recently returned from Singapore Men’s Fashion Week and are busy working on many new projects. Here is their update from the road…
Dear LMFF team,
Hope you’re having a great week. Just wanted to shoot you a quick email to give you some updates as I promised!
We just returned from our Singapore trip and I’m happy to say that the show was a huge success! We were given the honour to close the five-day event where more than 1500 people came to attend our show and we were awarded with the Men’s Fashion Week ‘Young Designer of the Year’ award.
The surprise came at the end of the show when the chairman of the event, Frank Cintamani appeared on stage with famous aesthetician Dr Georgia Lee to announce that the doctor will be covering the cost of all the garments we made for the Singapore show including all airfares and accommodation related to trip as well as sponsoring our entire next collection for Spring/Summer 2012 which we are taking to Paris in June.
Thank you again for your never-ending support. We appreciate everything that you have done for us and I look forward to catching up with you back in Australia.
Best Regards,
Melvin
We are so proud of their achievements since LMFF and can’t wait to see what their next collection brings. Song for the Mute will also be doing something exciting during RAFW in May so keep your eyes peeled to the LMFF blog for the latest news on that!
Visit www.songforthemute.com for stockists lists and more information.
Images: Chris McGrath/Getty Images
Prior to LMFF, we ran a ‘Fashion Full Stop’ photo blogging assignment in conjunction with Nikon, the Official Camera of the L’Oréal Melbourne Fashion Festival. We asked up and coming photo bloggers to show us their best fashion or music photography to see who had what it takes to represent the creativity and style of the LMFF.
We recieved a high calibre of entries and are happy to congratulate the following winners who got to hang out and explore their talent with us on the red carpet, backstage and front row at LMFF’s Opening Runway, Fashion Full Stop! The prize also includes enrollment to the Nikon School Editorial Fashion Photography Course (valued at $349 RRP) with renowned fashion photographer and Nikon School lecturer Christian Blanchard.
Below are our three winners with just a couple of their best shots, please visit their websites to see more from this talented and lovely bunch!
Read more about the winners and view all entries at the Nikon website www.mynikonlife.com.au/lmff.
Lisa-Marie Acciarito, Stylist Assistant for Fashion Full Stop shares her love for vintage.
Did you love the retro vintage featured on the Fashion Full Stop runway? Want to know where you can find the best vintage in Melbourne? Shag is your answer.
The owners of Shag, Grant Francis and Jeremy Valentine have a manic obsession in collecting all things “old and interesting.” Jeremy’s love for vintage developed at an early age, “as a young lad with little pocket money, I found that I could buy amazing things in op shops and still have enough change for lollies at the corner store.”
Today Shag boys are buying up estates from insanely wealthy people, socialites, hoarders and collectors. Most of the vintage is sourced locally, as Jeremy confesses: “Melbourne has such an amazing wealth of fantastic vintage, secretly locked away in peoples’ cupboards.”
The Shag owners have no rules when it comes to buying store product, just so long as the things they discover inspire and excite them.
Stylist Michelle Jank was thrilled to feature some of Shag’s iconic Australian designer pieces in the opening runway show – in particular the museum Kate Durham jewellery and archive surf Mambo shirts.
Take on the Shag attitude as Jeremy explains “one’s wardrobe should be rich and diverse. To dress stylishly is to combine new, vintage and designer.”
Shop at Shag- a treasure-trove of vintage wonders and a haven of archive designer fashion.
To find your nearest Shag, visit www.shagshop.com.au/locations.
Photography by Fernando Barraza.
We welcome a special blog entry by Brett Hamm from Qualia Creative to take us behind the scenes about the conceptual set design for LMFF” Business Seminar.
Great design is conceptually driven and this year’s LMFF Business Seminar, featuring future-forward speakers such as Dazed Group founder Jefferson Hack and the CEO of ACNE, Mikael Schiller, certainly promised conceptual fuel to burn. When LMFF kindly invited us at Qualia Creative to design this year’s set, we were therefore delighted to dive in and seize the challenge of creating something beautiful and meaningful for Melbourne’s premier fashion event.
Pictured: Jan Nord & Jorgen Andersson from ESPRIT speaking at the LMFF Business Seminar.
Conceptually, our objective was to create a set that not only supported the speakers, their histories and their projects, but also reflected the narrative of fashion’s progress and its function in shaping individual identities. Practically, the set’s content needed to be derived from the LMFF’s master creative (Daniela Federici’s gorgeous photographs of Melissa George) without detracting from the conceptual considerations.
The thematic basis of exploded frames was chosen as an allusion to the traditional fashion vernacular of iconic print publications and photography. However, given the nature of the speakers and the new directions and opportunities offered by the contemporary flow of digital information, we also felt it important to reference electronic culture as well. Recognising the ubiquity of digital imagery and its growing importance within the fashion industry, the individual frames were scattered and overlayed like pixels to form a larger master image, while the components exploding beyond the frames’ borders acknowledged the unconstrained flow of information in the post-digital age.
Pictured: Jefferson Hack takes to the stage.
Also conceptually crucial was recognition of the idiosyncratic use of fashion by individuals in crafting their unique identities. Each person is bound to have a distinct perception of fashion and current digital technologies give greater voice to the individual than ever before. By layering exploded frames, each suspended alone in space, our set invited multiple perspectives and experiences. Depending on where members of the audience were situated they were offered unique access to otherwise hidden details, creating real personal engagement with each viewer’s perspective.
The materials themselves were also chosen to support the overall concept. Comprised of clear pine and mirrored vinyl, the natural grain of the wooden elements offered distinct personal textures—a unique identity—impossible to mimic synthetically. The mirrored highlights, for their part, served as a dynamic counterpoint to the static wood, echoing the glow of digital screens and the constant flow of information as well as reflecting the ever-changing ways in which we view ourselves through fashion.
Ultimately, our mission straddled the need to meet strategic brand objectives while providing a creative, beautiful, and (hopefully) somewhat meaningful platform for the speakers to present their messages throughout the LMFF Business Seminar. In this regard we think it worked out pretty well. With any luck, the audience enjoyed it as much as we enjoyed collaborating with Yolanda, Caroline and the rest of the wonderful team behind the LMFF.
Stay tuned at o see what else we get up to this year.
Thanks to Brett, David & Dave from the Qualia Creative team for this amazing design – for the record, we loved it! Visit Qualia Creative’s website www.qualiacreative.com.au to stay tuned and see what else they get up to this year.
Photos by: Lucas Dawson Photography
