The Festival adopts a fresh and vibrant approach to the campaign for 2012. Embodying the Festival’s new energised spirit and direction, the campaign has an all-embracing quality to it with a strong sense of community. The campaign features a line-up of individuals each involved for their independent sense of style, intriguing lifestyle pursuits and relationship with the Festival.
Internationally acclaimed Australian models Myf Shepherd, Nicole Trunfio and Alexandra Agoston headline the campaign alongside “Friends of the Festival” artist Vincent Fantauzzo, Principal Dancer for The Australian Ballet Andrew Killian, Restaurateur Sharon van Haandel, blogger, personal shopper and stylist Micah Gianneli, DJ/Producer Andy Murphy and Radio Journalist and Newsreader Lauren Brain.
Supporting the still imagery is a rich series of induvidual videos used to profile our friends – look out for the release of these videos in the coming months.
Alex (below) wears Aurelio Costarella jacket & pant, Mimco clutch.

Andrew (below) wears Calibre jacket, Vanishing Elephant t-shirt, own pant.

Andy (below) wears Calibre blazer under own trench.

Lauren (below) wears Kuwaii dress, Gorman belts, own jewellery.

Micah (below) wears Alex Perry dress, own vest.

Myf (below) wears Manning Cartell jacket, Alice McCall dress.

Nicole (below) wears Carl Kapp dress.

Sharon (below) wears Thurley jacket, own pants.

Vincent (below) wears Calibre blazer, own top and pant.

Make-up direction from Rae Morris for L’Oréal Paris, Photography by Adrian Mesko & Jordan Graeme, Art direction and production by Paper Stone Scissors.