Five under $50

You don’t have to break the bank to enjoy the best in Australian fashion!  Below are five LMFF picks gauranteed to give you bang for your buck!

1. Opening Runway, Fashion Full Stop, Monday March 14 – $39

This show is amazing value!! We can gaurantee you will be entertained at this hour long celebration of Australian Fashion & Music through the decades.  Expect live performances from artists accross the decades including Guy Sebastian, Mark Seymour, Russell Morris, Marcia Hines, Owl Eyes, Metals and more!  We revisit many iconic designers, labels, styles and moments that have shaped this nation’s history in fashion from the 1960s to today.  From 4pm there will be activities and giveaways in the Foyer so come down early!  This event will launch LMFF 2011 with unprecedented splendour with over 60 models, musicians, dancers and over 100 designers on stage to create this part rock concert, part runway show. BUY TICKETS.

2. LMFF Trunk Shows (unique intimate runway shows throughout the week) – $49

A “trunk show” is a special presentation in which designers & labels showcase their collections directly to select customers at a retail location or another unique venue and we have four throughout the week! Theres Jack London for the boys who love fashion with a rock and roll attitude and classic tailoring, Mimco for the woman who loves to dress up and loves a killer accessory, Womans Ready to Wear for woman who want to see a variety of sophisticated designers and find inspiration in modern day looks and Bridal a must see for all brides to be!  BUY TICKETS.

Photo by: Lucas Dawson

3. marie claire & L’Oréal Paris Beauty Workshop, Wednesday 16 & Friday 18 – $35

L’Oréal Paris Make-Up Director, Rae Morris and marie claire Beauty Director, Emily Taylor show you how to put your best face forward in the season ahead.  This instructive and fun hour presentation will help you conquer the cosmetics counter and look your best with unmissable insider tips from the experts.  For only $35 it is a must see and includes a marie claire magazine and L’Oréal Paris gift bag (valued at over $100). There are two workshops this year, so for Wednesday 16 at 1pm CLICK HERE, and for the workshop on Friday 18 at 1pm CLICK HERE.

4. LMFF Menswear Runway, Thursday March 17 – $49

There are so many reasons to check out the LMFF Menswear Runway!  Firstly, it is the first time LMFF has produced a dedicated runway just for the boys, secondly the best in Australian menswear labels will feature including Arthur Galan, Alpha60, Autonomy, Campaign, From Britte, thirdly international supermodel Helena Christensen is coming out to Australia thanks to presenting partner Specsavers to walk in the show, and last but not least, every ticketholder will enjoy a free Peroni at the Woolshed Bar before the show and a gift bag!  Great value in what will be  a very memorable night! BUY TICKETS.

5. LMFF Offsite Runway, Saturday March 19 – $45

The new and exciting home to independently spirited fashion labels showcasing their collections. In collaboration with the annual Penthouse Mouse event (PHM11), LMFF presents Offsite Runway.  Featuring designers Alexi Freeman, Jolet, Leonard Street, Livia Arena, above, Extinct, House of Baulch and more!  This is the place to be for closing night of the Festival with us at the Penthouse Mouse Bar; open before and after each Runway. We have two amazing shows, for tickets to the 8pm show CLICK HERE, for tickets to the 10pm show CLICK HERE.

Photo by: Fernando Barazza

For tickets visit ticketmaster.com.au or phone 13 61 00.

Sydney’s Fashion’s Night Out

It’s happened in New York, London, Milan, Paris, Tokyo and Rio de Janeiro and last night, Fashion’s Night Out supported by Vogue Australia took over Sydney!  Australian designers, retailers, restaurants and bars united for a fashion shopping event like no other.  Grant Pearce and Fay Nwokobia were there to check it out!  

Designers on the steps of the MLC centre

Live models featured at the Fairfax & Roberts windows

Sandra Hook with our Creative Director Grant Pearce

Beautiful DJ Leigh Irwin hits the decks at the Bally party

 

Jo Constable of Vogue and Natalie Biviano of Madison strike a pose

Images from Vogue online – click here to check out more.

FROM LMFF, MELBOURNE TO PREMIÈRE VISION, PARIS

Following his win of the L’Oréal Melbourne Fashion Festival Designer Award presented by Woolmark, supported by Vogue Australia, Dion Lee has continued to reach amazing heights and we are so proud to be part of the network that is supporting his growth.

At only 24 and with just four finished collections to his fast growing reputation, the Sydney based designer took out the highly coveted LMFF Designer Award at an invitation only event during LMFF 2010.

Dion was amongst a high starndard of finalists, including Gary Bigeni, Dhini, Therese Rawsthorne, Konstantina Mittas, Lui Hon and Gail Sorronda.

Most recently Dion hosted a solo show, Facade, as part of the RAFW schedule which was supported by Woolmark. Facade showcased Dion’s Spring Summer 2010/2011 collection at the Sydney Opera House to rave reviews from both local and global media. It’s mind-blowing to think that only two years ago Dion Lee showed his graduate collection with three other students from Sydney TAFE.

By winning the LMFF Designer Award, Dion Lee will receive assistance from Australian Wool Innovation (AWI) to ensure his fashion career reaches new heights. His creative and technical genius, coupled with AWI’s support in implementing exciting wool and wool blend textiles is expected to lead to cutting edge garments worthy of international acclaim.

AWI has revealed to LMFF that it’s anticipated that Dion’s work will carry the Woolmark swing tickets and sew labels in future collections.

The LMFF Designer Award prize includes $10,000 cash plus an AWI-hosted trip to either the Pitti Filati fashion fair in Florence or the Première Vision trade event in Paris with introductions to AWI’s global supply chain network of spinners, knitters and mills.  Dion recently told LMFF that he has decided to go to Première Vision trade event in Paris. We can’t wait to hear what this trip full of creative musings will deliver in his next collection.

LMFF wishes Dion the very best and looks forward to watching his bright star continue to shine both on our shores and off.

Photographer: Dion Lee after winning the LMFF Designer Award, photographer: Lucas Dawson.

Nervos hit a high note post LMFF

If you are fans of Liv and Mim Nervo on Facebook you’ll be well aware of their amazing success post LMFF 2010. As the LMFF 2010 Ambassadors they did a phenomenal job of promoting Australian design talent and creating a positive and fun vibe at all the Festival activities they attended. They fell in love with several Australian designers and brands and have been flying the flag ever since.

The Nervo’s have just arrived in Los Angeles after recording with Kylie Minogue in London over the weekend. This follows their astounding success as artists, releasing a track under the name Nervo. Only last week the Nervo’s single ‘This Kind of Love’ went number two in the music week pop charts (download here from iTunes). LMFF wishes the very best of luck to this dynamic duo! They are destined to be a huge hit and we’re so thrilled we could be part of their success this year.

Liv & Mim Nervo DJing at pre-show at LMFF’s Independent Runway presented by Network Ten

Liv & Mim Nervo

Liv Nervo, Ruby Rose, Mim Nervo at LMFF Runway

From me to you

After a little sleep and well rested feet we have had time to sit back and reflect on what was an amazing Festival. We have also received some overwhelming feedback and congratulations from all corners of the globe. We couldn’t help but share the success of L’Oréal Melbourne Fashion Festival 2010 with you and also send out a thank you for your involvement and support.

“I really believed in the Festival and your vision and care deeply about the future of it. I sincerely cherished my time in Melbourne and felt very privileged to be included in this year’s event.” Linlee Allen, speaker at the LMFF 2010 Designer Forum

“I couldn’t have been more impressed by the production, organisation, and energy that went into every aspect of the festival.I haven’t stop raving about Melbourne and LMFF , and fear I may  be expatriated from Sydney!” Gabriele Hackworthy, host at the LMFF 2010 Designer Forum (currently holidaying in Sydney).

Photo: Linlee Allen, Lucas Dawson

BUSINESS SEMINAR

WOW my life has changed. I have never had such an incredible day of information and inspiration that has made me really think about how the world of fashion is moving forward. What a thrill to have experienced the 2010 LMFF Business Seminar. People like Sarah Curran (from mywardrobe.com) and Sojin Lee (from fashionair.com) have changed the way we experience fashion revolutionising fashion retail and media online. Paul Bennett is an agent provocateur and the world needs more people like him who turn our business worlds upside down. I was equally inspired by the charismatic Christian Blankaert who has challenged my perception of luxury. Finally what a delight to hear from the dynamic duo of fashion Malcolm Carfrae and Francisco Costa from Calvin Klein inspiring the audience with their humble brilliance.

Author, Karen Webster, Festival Director

  

Photos by Lucas Dawson www.lucasdawson.com.au

Sidewalk – Review

Beautiful jewel toned dresses, embellished separates in a range of gorgeous fabrics and an array of classic skirt styles, Review’s Sidewalk show featuring their “Winter Wonderland” collection was simple yet sophisticated.

A subtle but very fashionable take on the Alice in Wonderland theme ran through out the entire show, which featured several key outfits that I could have easily tucked into my bag at the end of the show! Loved, loved, loved the blush pink and steel grey A line skirt!

Cannot wait to see what the rest of the collection includes when it hits the stores later this month.

Photos by Lucas Dawson www.lucasdawson.com.au

Fashion Collections – Mini Me

The Mini Me show is always a favourite with the crowds and LMFF team! Bonds kick started the show with a fabulous and energetic collection, Zephire created a mock paparazzi introduction while the show ended with an Alice in Wonderland themed moment along with a large costumed rabbit on stage! There were over 50 adorable kids involved in the show and many proud parents.  

Author, Jacelyn Hawkins, Project Manager, Fashion Collections

Bonds

Just Jeans

Moppit

Replika Revolution

Photos by Lucas Dawson www.lucasdawson.com.au

Student Showcase

If this is the future of fashion then beam me up Scotty! The amazing showcase of student collections was supported by established designer collaborators Sportsgirl and what a show it was. Inspiring, energetic and invigorating this show really puts the Australian fashion institutes on show and we should all be proud!

Theatrical light and sound set the stage for the recently graduated designers of Metamorphosis Student Showcase to wow the audience with their innovative, avant garde collections.  As yet unconstrained by the commercial realities of producing wearable, accessible garments, the 12 graduates from around the country showed collections that experimented and played with notions of fashion from a variety of perspectives.

The results were at times dramatic, extraordinary and elegant, as each designer presented his/her unique comment on fashion.

Author, Jo Cramer, Project Manager

Albert Lee – RMIT University, Melbourne

Christiana Livaditis – RMIT University, Melbourne

Daniella van Camp – University of Technology, Sydney

Laura de Vries – RMIT University, Melbourne

Photos by Lucas Dawson www.lucasdawson.com.au

Style Celebration

WOW!! What an amazing event the Spotlight presented Style Celebration turned out to be!  A brand new LMFF event and it’s proven to be a popular one.

Fashion experts and icons Dhav Naidu, Sarah Gale, Fernando Barraza, Karen Webster, Kate Gaskin, Gwendolynne Burkin and Richard Nylon (to name a few!) came together on Wednesday afternoon to showcase the latest trends, styles and designs to a packed audience at Federation Square.

Celebrity ‘Style Spotters’ including LMFF Ambassadors Olivia and Miriam Nervo and Kate Gaskin, were amongst the crowd hand picking stylish individuals who were later judged by special international guest Gabriele Hackworthy. The “Pin & Win” contestants whipped up fabulous designs in 15 minutes! And just to add one final touch, Ricki Lee Coulter closed the event in true style entertaining the crowd with her latest hits!

Nicole De Fazio, Project Manager – Style Celebration presented by Spotlight

   

Photos by Lucas Dawson www.lucasdawson.com.au

marie claire and L’Oréal Paris Beauty Workshop

Rae Morris, Beauty Director at L’Oréal Paris and Emily Taylor, Beauty Editor from marie claire lead two beauty workshops on Wednesday to ensure we could all go home and make ourselves Runway ready!

Rae and Emily covered all the key trends in make up for autumn winter 2010. The gift bag we received was filled with over $100 worth of L’Oréal goodies to ensure we all got a great start at refining our new found skills!

Author, Sherridan Green, Project Manager Business Events and Beauty Workshop

marie claire Beauty Editor, Emily Taylor, and L’Oréal Paris Beauty Director, Rae Morris,  talk ‘all about face’

 

Rae Morris demonstrates the common eyeliner mistake – ‘the golden arches’

Photos by Lucas Dawson www.lucasdawson.com.au