Friday, September 17, 2010

From Gucci to GAP Westfield Sydney will have it all

The Westfield Group (ASX:WDC) will open the first stage of the $1.2 billion Westfield Sydney development in late October, 2010.

More than 100 fashion and food specialty stores will open for trade by Christmas, at what will be a world class retail and commercial precinct. 

Stores to open in Stage One in October include Gucci, Hugo Boss, Stuart Weitzman, new-to-market brands GAP, Mulberry, and DKNY Jeans, together with a host of Australian retailers including Cue, Sportsgirl, Wanted Shoes and designers including Zimmerman and Carla Zampatti. Westfield Sydney will also launch 100 Squared, a fashion incubator concept allowing clusters of young designers to have a pop-up retail space on level one.

Openings in 2011 will see the unveiling of further high street and designer stores including Prada, Miu Miu and the recently announced Zara, opening its first store in Australia. The full food offering includes fine dining restaurants on level six and a high-end restaurant-style food precinct. Due for completion in 2012 is an outdoor bar.

Westfield Sydney will represent the next generation in Australian retail, delivering an unrivalled shopping experience in the heart of Sydney’s CBD. The development is in Sydney’s best retail site at Pitt St Mall, Castlereagh and Market streets, and connects to the highest grossing department stores in Australia – David Jones and Myer.

On completion in 2012 the new development will comprise more than 250 fashion, food and lifestyle stores across 40,000 square metres (sqm) and seven levels. This will be complemented by Sydney Central Plaza’s 80 stores over 53,000sqm.

We can’t wait to go shopping and are looking forward to the first Zara store opening!

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Wednesday, August 04, 2010

LMFF talks shop at Energise Enterprise

The LMFF team are sending a big thankyou to the wonderful crowd who attended the LMFF seminar on Event Marketing: Connecting with your customer as part of Energise Enterprise.  A panel discussion delivered by the L’Oréal Melbourne Fashion Festival team  gave an insight into how the festival works with micro businesses to major corporations on investment opportunities.  The Energise Enterprise festival has over 400 exciting business events held across Victoria, providing inspiration, ideas and information during throughout August. Find out more about other events being hosted as part of the program at http://www.business.vic.gov.au/homepage.

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Thursday, July 22, 2010

Melbourne Central’s Two Blocks Festival

LMFF’s Partnership Executive Anna Riordan and Creative & Production Advisor, Yolanda Finch, attended the launch of Melbourne Central’s ‘Two Blocks’ Festival last night, before Melbourne Central is transformed into a hub of creativity with unique art exhibitions, live paintings, a pop-up fashion event, parties and music performances. The Rushcutter boys, Nick Bracks, Phillip Boon and Rhys Ulrich were also in attendance as they will be taking part in the festivities which span the streets and laneways of Melbourne over the next two weeks.

Log onto the Melbourne Central website (www.melbournecentral.com.au) to download the list of activities taking place as part of the Melbourne Central Two Blocks Festival but the LMFF team will definitely be heading back today to watch the Freerunning Demonstrations by Trace Elements.

Nick Bracks and Rhys Ulrich

Rushcutter boys Brett Wolfenden, Vincent Danielle and Jaime Robbie Reyne with Viktoria Laux

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Monday, May 31, 2010

FROM LMFF, MELBOURNE TO PREMIÈRE VISION, PARIS

Following his win of the L’Oréal Melbourne Fashion Festival Designer Award presented by Woolmark, supported by Vogue Australia, Dion Lee has continued to reach amazing heights and we are so proud to be part of the network that is supporting his growth.

At only 24 and with just four finished collections to his fast growing reputation, the Sydney based designer took out the highly coveted LMFF Designer Award at an invitation only event during LMFF 2010.

Dion was amongst a high starndard of finalists, including Gary Bigeni, Dhini, Therese Rawsthorne, Konstantina Mittas, Lui Hon and Gail Sorronda.

Most recently Dion hosted a solo show, Facade, as part of the RAFW schedule which was supported by Woolmark. Facade showcased Dion’s Spring Summer 2010/2011 collection at the Sydney Opera House to rave reviews from both local and global media. It’s mind-blowing to think that only two years ago Dion Lee showed his graduate collection with three other students from Sydney TAFE.

By winning the LMFF Designer Award, Dion Lee will receive assistance from Australian Wool Innovation (AWI) to ensure his fashion career reaches new heights. His creative and technical genius, coupled with AWI’s support in implementing exciting wool and wool blend textiles is expected to lead to cutting edge garments worthy of international acclaim.

AWI has revealed to LMFF that it’s anticipated that Dion’s work will carry the Woolmark swing tickets and sew labels in future collections.

The LMFF Designer Award prize includes $10,000 cash plus an AWI-hosted trip to either the Pitti Filati fashion fair in Florence or the Première Vision trade event in Paris with introductions to AWI’s global supply chain network of spinners, knitters and mills.  Dion recently told LMFF that he has decided to go to Première Vision trade event in Paris. We can’t wait to hear what this trip full of creative musings will deliver in his next collection.

LMFF wishes Dion the very best and looks forward to watching his bright star continue to shine both on our shores and off.

Photographer: Dion Lee after winning the LMFF Designer Award, photographer: Lucas Dawson.

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Monday, May 24, 2010

Etihad confirms world class status!

LMFF loves keeping company with global leading brands and Etihad Airways, one of our most recent partners, is no exception. LMFF 2010 was the first year that Etihad Airways had partnered with LMFF and we loved hitting the Runways together!

We were excited but not surprised to just hear that Etihad Airways has the world’s best First Class product and service! The confirmation is the result of the latest Skytrax survey of 200 airlines across the world. Etihad won three titles for its First Class following a poll of almost 18 million global air travellers, from more than 100 countries.

Etihad won the awards for:

  • World’s Best First Class;
  • Best First Class Airline Seat; and
  • Best First Class Onboard Catering

With a new First Class private suites offering providing greater space (for our oversized bags) and a dedicate concierge service (including complimentary limousine service!) we can’t wait to book our next holiday first class all the way with Etihad!

Images: First Class Etihad Airways

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