LMFF Studio Visit – Flannel

On a trip to WA earlier this year, LMFF were lucky enough to catch up with Kristy and John from Flannel at their new space in a converted chapel. The space is as light and airy as a Flannel collection and we couldn’t help but get excited for the cooler months ahead as we took a look at their autumn/winter 2012 collection.

Thank you for showing us around your anjelic studio. Visit Flannel.

Photos by Britt Singleton.

LMFF Studio Visit – Fenella Peacock

Fenella peacock greets us at her beautiful store, Nells Emporium, on a bright sunny Perth day and welcomes us inside for some deliciousness (of the fashion & food variety)!  Packed with whimsical jewelleryand floaty frocks just made for escapism, Nells is a little slice of heaven for foodies and fashionistas alike. We recommend a silk Fenella Peacock dress for a breezy getaway and a tall glass of nell’s homemade lemonade with your lunch!

A big thank you to Fenella for welcoming LMFF to getaway and share your beautiful surrounds. Visit Fenella Peacock.

More studio visits to come on the LMFF blog.

Post courtesy  of Brittany Singleton.

LMFF 2012 Campaign

The Festival adopts a fresh and vibrant approach to the campaign for 2012. Embodying the Festival’s new energised spirit and direction, the campaign has an all-embracing quality to it with a strong sense of community.  The campaign features a line-up of individuals each involved for their independent sense of style, intriguing lifestyle pursuits and relationship with the Festival.

Internationally acclaimed Australian models Myf Shepherd, Nicole Trunfio and Alexandra Agoston headline the campaign alongside “Friends of the Festival” artist Vincent Fantauzzo, Principal Dancer for The Australian Ballet Andrew Killian, Restaurateur Sharon van Haandel, blogger, personal shopper and stylist Micah Gianneli, DJ/Producer Andy Murphy and Radio Journalist and Newsreader Lauren Brain.

Supporting the still imagery is a rich series of induvidual videos used to profile our friends – look out for the release of these videos in the coming months.

Alex (below) wears Aurelio Costarella jacket & pant, Mimco clutch.

Andrew (below) wears Calibre jacket, Vanishing Elephant t-shirt, own pant.

Andy (below) wears Calibre blazer under own trench.

Lauren (below) wears Kuwaii dress, Gorman belts, own jewellery.

Micah (below) wears Alex Perry dress, own vest.

Myf (below) wears Manning Cartell jacket, Alice McCall dress.

Nicole (below) wears Carl Kapp dress.

Sharon (below) wears Thurley jacket, own pants.

Vincent (below) wears Calibre blazer, own top and pant.

Make-up direction from Rae Morris for L’Oréal Paris, Photography by Adrian Mesko & Jordan Graeme, Art direction and production by Paper Stone Scissors.

LMFF Studio Visit – LIFEwithBIRD

Bridget and Nick, the team behind LIFEwithBIRD, greet us at the top of the staircase that leads up into their loft-style Abbotsford studio space.  With white walls and glistening wood floors, the LIFEwithBIRD team is spread out across a spacious studio, scattered with art books, trinkets and treasures.  As we explore their space, they let us in on the development of the new collection, and let us know what’s exciting in their world right now.

Thank you Bridget and Nick for showing us around your beautiful studio. Visit LIFEwithBIRD.

Photos by Britt Singleton.

LMFF Studio Visit – Aurelio Costarella

Aurelio Costarella’s space in North Perth is a hive of activity on the day we stop by for a Studio Visit.  Bridal fittings, shoppers browsing through his store, Post Emporium, and the team working in the studio to bring the next collection to life.  On this bright, sunny day, light streams through the window and brings the multicoloured silks of Aurelio’s collection to life on the racks – it’s a rich mix of silk, leather and marabou feather.  While clients try on dress after dress, we explore his store and studio space stacked to the rafters with treasures like scented candles and precious jewellery.

Thank’s to Aurelio for looking after us in Perth.  Visit Aurelio Costarella.

Photos by Britt Singleton.

LMFF Studio Visit – Limedrop

The Limedrop duo, Nathan & Clea, welcome us into their Fitzroy studio space on a cool Melbourne day and the cherry blossoms dotted along the window sill instantly brighten the mood!  The team show us around their studio where they work (alongside a small team of skilled and loyal interns) and catch us up on what’s happening in the world of Limedrop.

Thank’s Nathan & Clea for letting us hang in your studio – we love it! Visit Limedrop.

Photos by Britt Singleton

Guest Blogger: Dhini in Paris

Dhini shares with us her journey as she explores Paris and London in search of inspiration for her new collection!

Today I am in Paris and heading to the  Madame Grés Retrospective at Musée Bourdelle. I was surprised to find out that this was the 1st retrospective in Paris of this visionary couturier.  Her work was renowned for having sculptural qualities. Even her fluid draping had very much of a sculptural feel to it. She herself wanted to be a sculptor and was often quoted as saying “I want to be a sculptor. For me, it’s the same thing to work the fabric or the stone”


The museum itself is within the buildings and gardens, which used to be the atelier of the French Classical sculpture Antoine Bourdelle, who trained under Rodin. The museum features incredible marble, plaster and bronze sculptures within the buildings and out in the courtyards and gardens. Madame Grès symbolizes the very essence of couture and really was one of the first examples of Minimalism in fashion.

It was just amazing for me to see in the flesh her pieces. As a student at RMIT when I was first learning about drape in my 2nd year of study, I was so inspired  by a particular style of her pleating. And now being able to actually see the pieces that I’d read so much about, it really was incredible to me!

One of her signatures were cut-outs in gowns that made exposed skin part of the design. This idea has influenced so many current designers…including me!  The exhibition is quite vast – there’s about 80 pieces of her work, as well as photographs from Henry Clarke, Richard Avedon and Cecil Beaton and a selection of drawings from the house’s archives.

Images: Taken at the Madame Grés Retrospective at Musée Bourdelle by Dhini.

Thanks for the pics Dhini, so inspirational. Ahhh Paris…

Visit Dhini’s Website.

Zara Mania

Zara opened it’s doors to Melbourne last week and unless you have been living under a rock, you will have heard the news and may have already parted with some of your hard earned coin here!  Below is a photo journey from our photographer friend Monty Coles capturing the hype over this retailing giant.

Jesus Echevarria chief communications officer spreads the word at an press meeting preluding the opening.

Opening day and the wait is over…



Zara is now open in Bourke Street Mall, Melbourne.

Thank you to Monty Coles for sharing these fabulous images – fore more images visit theloupe.org.



An Ode to Mario Testino

Mario Testino has become one of the world’s most well-known and celebrated fashion photographers. His work has been featured across the globe in magazines such as Vogue, Vanity Fair and V and he has crafted and contributed to the imagery of leading fashion houses.  Testino has shot a wealth of celebrities including Kate Moss, Anjelina Jolie, Madonna, Ryan Gosling, Kristen Stewart and more recently captured Prince Willian and Kate Middleton looking classic and completely giddy prior to their wedding this year.  Here are just a few of our favourites.

A fresh faced Kate Moss in the CK Jeans campaign, 1998

Gisele Bundchen in ‘And God Created Gisele’, Vanity Fair, May 2009

Michelle Obama, G20 summit, July 2009

Burberry SS2011

Anjelina Jolie, American Vogue, December 2010

Prince William and Kate Middleton, 2011

A huge credit to Mario Testino and his amazing photography. For more of his amazing work visit mariotestino.com.

Nikon & LMFF give emerging photographers a chance to shine!

Prior to LMFF, we ran a ‘Fashion Full Stop’ photo blogging assignment in conjunction with Nikon, the Official Camera of the L’Oréal Melbourne Fashion Festival.  We asked up and coming photo bloggers to show us their best fashion or music photography to see who had what it takes to represent the creativity and style of the LMFF.

We recieved a high calibre of entries and are happy to congratulate the following winners who got to hang out and explore their talent with us on the red carpet, backstage and front row at LMFF’s Opening Runway, Fashion Full Stop!  The prize also includes enrollment to the Nikon School Editorial Fashion Photography Course (valued at $349 RRP) with renowned fashion photographer and Nikon School lecturer Christian Blanchard.

Below are our three winners with just a couple of their best shots, please visit their websites to see more from this talented and lovely bunch!

Aleisha Zoumaras

SEE MORE ON ALEISHA’S WEBSITE

Jeremy Kid

SEE MORE ON JEREMY’S WEBSITE

Damien Loverso

SEE MORE ON DAMIEN’S WEBSITE

Read more about the winners and view all entries at the Nikon website www.mynikonlife.com.au/lmff.

Catching up with Sarah Schofield

Sarah Schofield participated in the 2009 LMFF Student Showcase, and is now designing sunglasses for Dior in Paris!  We catch up with her to talk about fashion, Parisian style and why not to wear your trackkies down the street!

Congratulations on your fantastic success overseas, tell us what you’ve been up to since we saw you at LMFF?

I was studying with the Institut Français de la Mode in Paris for one year in accessories before being offered an internship with Dior.  We worked with major fashion houses in Paris to design collection of collections of sunglasses, shoes and bags, and then they made our prototypesa as part of this study I was required to create designs for some of the major fashion houses in Paris to which the Institut is well linked with. After completion, Dior offered me a 6 month internship programme as the design assistant for sunglasses.  I have been in Paris for one year now and love it - especially for the opportunities that Paris provides for the fashion world, however I do miss home a lot.

How did participating in the LMFF Student Showcase help shape your career?

I was really happy to take part in the Festival and found it was a great opportunity to create and showcase a new collection for the first time.  It was the perfect stepping stone after leaving university to get exposure in the fashion world.

What brings you home to Melbourne?

Friends and family. I love Paris but Melbourne will always be my home.

How do you find the Paris style in comparison to Melbourne?

I think in Paris there is amazing designer clothing worn by those who can afford it and people in the fashion industry, but the average person cares more about being classic or chic rather than about fashion. I think there is a big gap in the French market between Chanel and H&M, where as in Australia we have all our middle range Australian designers where you can get great, innovative clothes for reasonable prices. People in Australia seem much more into dressing up and with a sense of personality.

When did you first learn you had a desire to work in fashion?

My mum has clothes I started to make for myself and dolls at about 3 years old, so I think I always wanted to do this! I decided I wanted to move to Paris when I was 7.

Will you be coming back to Melbourne for the L’Oreal Melbourne Fashion Festival in March 2011?

I wish I was! But sadly I don’t think I will be able to get back. I think the Festival is great being an event that everyone can attend, so everyone can be a part of fashion.  Paris Fashion Week is purely for industry.

What is the best fashion advice you’ve been given?

Never wear tracksuit pants down the street, because guaranteed it will be the only day in a whole year you run into someone important!

Who is your favorite designer right now?

Riccardo Tisci for Givenchy, especially his couture collections.

What is your favorite city in the world?

Paris for its looks but Melbourne for its people! I also love Florence, it’s so beautiful and so welcoming and the food is amazing.

If you could have any celebrity wardrobe whose would it be?

Anna Dello Russos (the editor of Japanese Vogue) since I swear she owns more clothes then anyone on this planet! I love her style, so colourful and almost bordering on inappropriate and bad taste.

What are your plans from here?

I am still designing and growing my portfolio.  I love designing clothes and enjoyed shoe designing while studying – I can see myself doing this in the future.

We wish Sarah all the best for her internship and look forward to seeing more great things from her.

Visit Sarah’s website at www.sarahschofield.com

Images: Produced by Christian Dior 2010