Zara Mania

Zara opened it’s doors to Melbourne last week and unless you have been living under a rock, you will have heard the news and may have already parted with some of your hard earned coin here!  Below is a photo journey from our photographer friend Monty Coles capturing the hype over this retailing giant.

Jesus Echevarria chief communications officer spreads the word at an press meeting preluding the opening.

Opening day and the wait is over…



Zara is now open in Bourke Street Mall, Melbourne.

Thank you to Monty Coles for sharing these fabulous images – fore more images visit theloupe.org.



An Ode to Mario Testino

Mario Testino has become one of the world’s most well-known and celebrated fashion photographers. His work has been featured across the globe in magazines such as Vogue, Vanity Fair and V and he has crafted and contributed to the imagery of leading fashion houses.  Testino has shot a wealth of celebrities including Kate Moss, Anjelina Jolie, Madonna, Ryan Gosling, Kristen Stewart and more recently captured Prince Willian and Kate Middleton looking classic and completely giddy prior to their wedding this year.  Here are just a few of our favourites.

A fresh faced Kate Moss in the CK Jeans campaign, 1998

Gisele Bundchen in ‘And God Created Gisele’, Vanity Fair, May 2009

Michelle Obama, G20 summit, July 2009

Burberry SS2011

Anjelina Jolie, American Vogue, December 2010

Prince William and Kate Middleton, 2011

A huge credit to Mario Testino and his amazing photography. For more of his amazing work visit mariotestino.com.

Nikon & LMFF give emerging photographers a chance to shine!

Prior to LMFF, we ran a ‘Fashion Full Stop’ photo blogging assignment in conjunction with Nikon, the Official Camera of the L’Oréal Melbourne Fashion Festival.  We asked up and coming photo bloggers to show us their best fashion or music photography to see who had what it takes to represent the creativity and style of the LMFF.

We recieved a high calibre of entries and are happy to congratulate the following winners who got to hang out and explore their talent with us on the red carpet, backstage and front row at LMFF’s Opening Runway, Fashion Full Stop!  The prize also includes enrollment to the Nikon School Editorial Fashion Photography Course (valued at $349 RRP) with renowned fashion photographer and Nikon School lecturer Christian Blanchard.

Below are our three winners with just a couple of their best shots, please visit their websites to see more from this talented and lovely bunch!

Aleisha Zoumaras

SEE MORE ON ALEISHA’S WEBSITE

Jeremy Kid

SEE MORE ON JEREMY’S WEBSITE

Damien Loverso

SEE MORE ON DAMIEN’S WEBSITE

Read more about the winners and view all entries at the Nikon website www.mynikonlife.com.au/lmff.

Catching up with Sarah Schofield

Sarah Schofield participated in the 2009 LMFF Student Showcase, and is now designing sunglasses for Dior in Paris!  We catch up with her to talk about fashion, Parisian style and why not to wear your trackkies down the street!

Congratulations on your fantastic success overseas, tell us what you’ve been up to since we saw you at LMFF?

I was studying with the Institut Français de la Mode in Paris for one year in accessories before being offered an internship with Dior.  We worked with major fashion houses in Paris to design collection of collections of sunglasses, shoes and bags, and then they made our prototypesa as part of this study I was required to create designs for some of the major fashion houses in Paris to which the Institut is well linked with. After completion, Dior offered me a 6 month internship programme as the design assistant for sunglasses.  I have been in Paris for one year now and love it - especially for the opportunities that Paris provides for the fashion world, however I do miss home a lot.

How did participating in the LMFF Student Showcase help shape your career?

I was really happy to take part in the Festival and found it was a great opportunity to create and showcase a new collection for the first time.  It was the perfect stepping stone after leaving university to get exposure in the fashion world.

What brings you home to Melbourne?

Friends and family. I love Paris but Melbourne will always be my home.

How do you find the Paris style in comparison to Melbourne?

I think in Paris there is amazing designer clothing worn by those who can afford it and people in the fashion industry, but the average person cares more about being classic or chic rather than about fashion. I think there is a big gap in the French market between Chanel and H&M, where as in Australia we have all our middle range Australian designers where you can get great, innovative clothes for reasonable prices. People in Australia seem much more into dressing up and with a sense of personality.

When did you first learn you had a desire to work in fashion?

My mum has clothes I started to make for myself and dolls at about 3 years old, so I think I always wanted to do this! I decided I wanted to move to Paris when I was 7.

Will you be coming back to Melbourne for the L’Oreal Melbourne Fashion Festival in March 2011?

I wish I was! But sadly I don’t think I will be able to get back. I think the Festival is great being an event that everyone can attend, so everyone can be a part of fashion.  Paris Fashion Week is purely for industry.

What is the best fashion advice you’ve been given?

Never wear tracksuit pants down the street, because guaranteed it will be the only day in a whole year you run into someone important!

Who is your favorite designer right now?

Riccardo Tisci for Givenchy, especially his couture collections.

What is your favorite city in the world?

Paris for its looks but Melbourne for its people! I also love Florence, it’s so beautiful and so welcoming and the food is amazing.

If you could have any celebrity wardrobe whose would it be?

Anna Dello Russos (the editor of Japanese Vogue) since I swear she owns more clothes then anyone on this planet! I love her style, so colourful and almost bordering on inappropriate and bad taste.

What are your plans from here?

I am still designing and growing my portfolio.  I love designing clothes and enjoyed shoe designing while studying – I can see myself doing this in the future.

We wish Sarah all the best for her internship and look forward to seeing more great things from her.

Visit Sarah’s website at www.sarahschofield.com

Images: Produced by Christian Dior 2010

Westfield launches the LMFF Fashion Bar

Karen Webster, Festival Director officially kicked off the start of LMFF’s activity at Central Pier by launching the LMFF Fashion Bar presented by Westfield Doncaster. Key fashion journalists, international guests to the Festival and Melbourne celebrities attended the launch in anticipation of the first runway showcase in Peninsula; L’Oréal Paris Runway 1 presented by Grazia.

Editor of Harper’s BAZAAR, Edwina McCann was also in attendance as she enlightened the audience with insight into a Fashion Fairytale Exhibition displayed in the bar. The exhibition was of photographs that captured the breathtaking shoot in the April issue of the Harper’s BAZAAR which featured the likes of Natalie Imgruglia, Emma Lung, Rachel Taylor and Sophie Lowe.

Famous faces won’t be the only people spotted throughout the week as Westfield Doncaster is drawing on the importance of YOU with its photographic exhibition, ‘Faces of the Festival’.  The exhibition showcases patrons of the Festival including fashion lovers, stylists, designers and models – make sure you get your photo taken!

Author, Anna Riordan, Partnerships Executive

Collette Dinnigan

Photos by Lucas Dawson www.lucasdawson.com.au

A visit to Richard Nylon’s studio

The amazingly talented Melbourne fashion photographer Monty Coles recently visited the studio of professional dandy and celebrated milliner Richard Nylon. Richard is a long time friend of LMFF and has been associated with the Festival for many years. Richard also has a close working relationship with celebrated Australian designers Gwendolynne who will participate in L’Oréal Paris Runway 3 presented by Madison.

For more beautiful insights into the amazing talent of the Australian fashion industry visit Monty Coles at http://www.theloupe.org/

Fashion Pack Report

Our first guest blogger Yolanda Finch, LMFF’s Creative & Production Advisor, takes us around the fashion circuit for a fashion pack report providing insight into the around-town happenings through the lens of the Festival team and friends!

The last couple of weeks  are always jam-packed with launches and parties as everyone sneaks in the coming months’ celebrations before Festive Season fatigue sets in through December and beyond

What:                Versace at Crown cocktail party & store opening

Where:             Crown Casino

When:               Nov 17

The Wrap:

A gorgeously dressed crowd, plenty of Veuve and oysters, a rather generous gift in the bags – we must be at Versace!  Arriving at the recently opened store at Crown we were attentively received, allowed an appropriate time to mingle with the beautiful and beautifully tanned, then shown the way to the after-party at Le Bar so we didn’t leave too many sticky prints on the luxury goodies that were so very tempting to paw and purr over.  Très sleek to be sure.

Versace 17Nov09_store front

Versace 17Nov09_store interior

Versace 17Nov09_Ann Peacock & Brodie Harper

Versace 17Nov09_Yeojin Bae & Daniel Taunton

Versace 17Nov09_Sergej Avcada & Amber-Jade

What:                Somewhere store grand opening

Where:             Lvl 2, Royal Arcade, 314 Little Collins Street, CITY

When:               Nov 18

The Wrap:

I love going to any shindig where, despite the sauna-like conditions in the top floor, non-airconditioned gallery/store space it’s held, the kids will still not undo their top button because that would ruin their bowtie with tailored short and exquisite Italian laceup shoe combo.  The cool kids keep getting cooler and the Somewhere opening was prime hunting ground for sartorialist bloggers and style profilers – here’s me in front of one such style snapping moment, happening on Little Collins St while Jens Lekman did his thing on the DJ decks upstairs.

Somewhere grand opening 18Nov09_YF

Yolanda Finch

somewhere_jens lekman

Jens Lekman

The opening was great but the store itself is greater.  Head in and remind yourself that retail spaces can be inspiring and I challenge you to leave without some hyper-cool Scandinavian fashion or snapping up a Craig Dermody artwork (which is #1 on my Christmas list if my family/friends are reading).

Somewhere_Craig Dermody 'Shapes in the Sky'

Craig Dermody, “Shapes in the Sky”

Somewhere store

What:                Arnsdorf pop-up store launch

Where:             69 Gertrude Street, FITZROY

When:               Nov 19

The Wrap:

Jade: Let’s do a pop-up store before Christmas.  Kat: Um, ok, where?  Jade: I dunno, let’s have a look on Gumtree.  Kat: Hey here’s one we could take next week!  Jade: Let’s do it, you send the email and I’ll gather some mates to completely renovate the well-positioned but purple & yellow walled space on Gertrude into a gorgeous, chic, light and airy store suitable to house my exquisitely cool S/S collection in time to open in one week.  Don’t forget the strawberries and champagne.  Kat: I love my job, I love my job, I love my job…

Jade Sarita Arnott proves she’s a can-do kind of designer with an excellent team to realise the vision that is the genius of Arnsdorf.

Arnsdorf store exterior

Arnsdorf store interior

What:                Limedrop pop-up store launch

Where:             Level 1 GPO, 350 Bourke Street, CITY

When:               Nov 20

The Wrap:

Thank goodness for some extra assistance with the nightmare that can be Christmas shopping – Limedrop is temporarily coming to the rescue with a pop-up store in the GPO that’ll be there from November to the end of January.

Limedrop store launch 20Nov09_1

Karen Webster, LMFF Director and Geraldine Frater, LMFF Project Manager

Limedrop store launch 20Nov09_5

Limedrop store launch 20Nov09_7

Limedrop Designers, Clea Carrick and Nathan Price.

Limedrop store launch 20Nov09_10

What:                RMIT Fashion Graduate Exhibition

Where:             The Carlton Club Hotel, 193 Bourke Street, CITY

When:               Nov 20

The Wrap:

An astonishing and encouraging amount of fashion design talent has just graduated from RMIT and before being unleashed upon the world they set up their wares, installation style, in a series of rooms I never knew existed half way up the stairs between The Carlton main and rooftop bars.  It was a 2 day only affair and exceptionally well done.

(And if you haven’t been to the new Carlton rooftop which is now 2 levels, summer beverage yourself the next time the clouds lift!)

RMIT grad exh 20Nov09_2

RMIT grad exh 20Nov09_5

Sanpellegrino Café Society Photography Competition

This year Sanpellegrino celebrates the 10th anniversary of the Café Society Photography Competition.  Each year final Year RMIT photography students capture the essence of café society through their lens.  This year the brief was to “Portray Fashion in Café Society”, which was perfectly fitting leading up to the 2010 L’Oreal Melbourne Fashion Festival.  The winning images from the 2009 Café Society Photography Competition are:

Stefan_Stordal_GPO_2009

1st Prize – Federal Coffee Palace by Stefan Stordal

haydn_cattach_carltonespresso_2009

2nd Prize – Carlton Espresso Bar by Haydn Cattach

CRAIG-BANKS-THIRTY-EIGHT-2009

3rd Prize – Thirty Eight café by Craig Banks

Jake-Lowe-Cafe-Panette-2009

Creativity Award – Cafe Panette by Jake Lowe