Zara Mania

Zara opened it’s doors to Melbourne last week and unless you have been living under a rock, you will have heard the news and may have already parted with some of your hard earned coin here!  Below is a photo journey from our photographer friend Monty Coles capturing the hype over this retailing giant.

Jesus Echevarria chief communications officer spreads the word at an press meeting preluding the opening.

Opening day and the wait is over…



Zara is now open in Bourke Street Mall, Melbourne.

Thank you to Monty Coles for sharing these fabulous images – fore more images visit theloupe.org.



Nevenka Celebration Sale

Nevenka is clearing out studio excess and offering a unique collection of beautiful one-off pieces.  Designer Rosemary Masic has transformed fabric and trim offcuts into a 1,000 piece collection that revives many of the brand’s signature prints and trims giving them a fresh, new-season silhouette.

The garments hit shelves at a special three-day event, the Nevenka Celebration Sale, where the label’s team will be on hand, armed with champagne and styling advice, to help shoppers along. Adding further encouragement, the range will be offered at wholesale prices: $50-$250 (sizes 6-14). Below are just some of the beautiful fabrics that are being reworked for the event.

Sponsored by Yering Station – you will be treated to bubbly and wine to help you shop throughout the weekend.

The Nevenka Celebration Sale runs from May 20-22 at Melbourne’s Anna Pappas Gallery (2-4 Carlton Street, Prahan) from the 20th -22nd May.

Friends Welcome.

RSVP Essential: emily@nevenka.com.au

Visit Nevenka on Facebook.

Happy Feet in Hobes

The brain child behind the brand, Georgia Hobart tells us the basic premise of Hobes was to produce “simply styled, good quality unisex footwear with purpose”.  Designed as a contemporary and refined version of a classic laced shoe, The Original Hobe was the first style launched in the range in June last year. With a relaxed and well worn style, Hobes were initially launched in a range of muted colours in high quality soft suede, each hand made with an impeccable attention to detail.  This Original Hobe is available in an array of tones in suede & canvas materials, perfect for the cooler months!

Pictured: Just launched, the Original Hobe in Mustard

For Winter 2011, Hobes will now offer three styles: The Original Hobe, The Hi Hobe and The Lo Hobe.  In addition to the core colours you can find The Original Hobe offered in a beautiful rich mustard shade, deep chocolate and mist grey. The Hi Hobe is available in the traditional sand shade, chocolate, black and mustard. The Lo Hobe is produced from a very fine, super soft Napa leather and will be available in women’s sizes only in black.  Now it’s just a question of which pair to choose!

Pictured: The Original Hobe in Light Denim, Dark Denim and Sand Suede.

All Hobes styles retail for $159.  Visit hobes.com.au to purchase and for more information.

Love Shag

Lisa-Marie Acciarito, Stylist Assistant for Fashion Full Stop shares her love for vintage.

Did you love the retro vintage featured on the Fashion Full Stop runway? Want to know where you can find the best vintage in Melbourne? Shag is your answer.

The owners of Shag, Grant Francis and Jeremy Valentine have a manic obsession in collecting all things “old and interesting.” Jeremy’s love for vintage developed at an early age, “as a young lad with little pocket money, I found that I could buy amazing things in op shops and still have enough change for lollies at the corner store.”

Today Shag boys are buying up estates from insanely wealthy people, socialites, hoarders and collectors. Most of the vintage is sourced locally, as Jeremy confesses: “Melbourne has such an amazing wealth of fantastic vintage, secretly locked away in peoples’ cupboards.”

The Shag owners have no rules when it comes to buying store product, just so long as the things they discover inspire and excite them.

Stylist Michelle Jank was thrilled to feature some of Shag’s iconic Australian designer pieces in the opening runway show – in particular the museum Kate Durham jewellery and archive surf Mambo shirts.

Take on the Shag attitude as Jeremy explains “one’s wardrobe should be rich and diverse. To dress stylishly is to combine new, vintage and designer.”

Shop at Shag- a treasure-trove of vintage wonders and a haven of archive designer fashion.

To find your nearest Shag, visit www.shagshop.com.au/locations.





Photography by Fernando Barraza.

Zara to open on Bourke Street, Melbourne

Spanish fashion retailer Zara is to open a store in Melbourne’s Bourke Street Mall.

It will take over the store now leased to Supre, next door to David Jones, and is expected to start trading in April next year. The Spanish company, which has annual revenue of €6.8 billion and more than 70 stores around the world, has a signed a new lease over the entire building, excluding the basement.

It will have a 19-metre frontage to the mall. Zara has taken a new lease over the ground, level 1, level 2, level 3 and level 4, with the rent believed to be worth more than $3 million per annum. Supre leased the space in 2007, but appointed CBRichard Ellis as exclusive agents to market the property, either as a sub-lease or to assign the existing lease.

The current Supre lease expires on April 30, 2016. The Bourke Street Mall, along with Westfield’s new Sydney shopping centre, will be the site of Zara’s first stores in Australia.

Picture credit: www.zara.com

News source: www.textilesource.com.au

From Gucci to GAP Westfield Sydney will have it all

The Westfield Group (ASX:WDC) will open the first stage of the $1.2 billion Westfield Sydney development in late October, 2010.

More than 100 fashion and food specialty stores will open for trade by Christmas, at what will be a world class retail and commercial precinct. 

Stores to open in Stage One in October include Gucci, Hugo Boss, Stuart Weitzman, new-to-market brands GAP, Mulberry, and DKNY Jeans, together with a host of Australian retailers including Cue, Sportsgirl, Wanted Shoes and designers including Zimmerman and Carla Zampatti. Westfield Sydney will also launch 100 Squared, a fashion incubator concept allowing clusters of young designers to have a pop-up retail space on level one.

Openings in 2011 will see the unveiling of further high street and designer stores including Prada, Miu Miu and the recently announced Zara, opening its first store in Australia. The full food offering includes fine dining restaurants on level six and a high-end restaurant-style food precinct. Due for completion in 2012 is an outdoor bar.

Westfield Sydney will represent the next generation in Australian retail, delivering an unrivalled shopping experience in the heart of Sydney’s CBD. The development is in Sydney’s best retail site at Pitt St Mall, Castlereagh and Market streets, and connects to the highest grossing department stores in Australia – David Jones and Myer.

On completion in 2012 the new development will comprise more than 250 fashion, food and lifestyle stores across 40,000 square metres (sqm) and seven levels. This will be complemented by Sydney Central Plaza’s 80 stores over 53,000sqm.

We can’t wait to go shopping and are looking forward to the first Zara store opening!